BISMARCK, ND - In a strategic move aimed at reshaping the image and reach of the University of Mary Athletics program for the current athletic season and beyond, Marauders Athletics is transitioning to the fresh and dynamic hashtag #ForTheShip. The new #ForTheShip hashtag has been carefully crafted and reviewed to address these challenges while connecting with the university's identity and ambitions.
 
"The opportunity to reimagine and reinforce our social media presence was a significant one for Marauders Athletics," said University of Mary Executive Director of Intercollegiate Athletics Cooper Jones.  "Our Athletics Communications & Promotions team, led by Brian Larson and supported by Carson Henry, took the lead on this project and truly delivered results."
 
#ForTheShip is a carefully constructed and meaningful replacement for #HooksUp. #ForTheShip embodies the core values and aspirations of the University of Mary and its athletics program. Additionally "The Ship" in the new hashtag holds a dual meaning:
 

• "The Ship" symbolizes the University of Mary and all that it represents. This part of the hashtag is a direct nod to the university's identity and values, ensuring that it uniquely represents UMary and doubles as a nod to our athletics mascot.
• Beyond the university, "The Ship" signifies the athletics department's commitment to working tirelessly to bring championships to the University of Mary. "The Ship" is a common phrase for a championship. It encapsulates the competitive spirit and the desire for excellence that defines the Marauders Athletics program.

 
This dual meaning makes #ForTheShip a unifying and powerful hashtag that encapsulates the essence of the University of Mary and its athletic goals.
 
"Marauders Athletics move to #ForTheShip is both dynamic and carefully-crafted, allowing our department to align more closely with the university's values," stated Jones. "I really like the duality of striving for championships while at the same time honoring the university. This change provides a unifying and powerful hashtag that encapsulates the essence of the University of Mary as well as its athletics goals and objectives."
 
The transition to #ForTheShip aligns with the University of Mary's Greatness Through Virtue campaign and Vision 2030 goals and becomes a powerful tool for uniting the university community, instilling a sense of purpose and ambition.
 
The "Greatness Through Virtue" campaign, which emphasizes the development of virtuous individuals who can lead and make a difference in the world, harmonizes well with the new hashtag's dual meaning. It combines the values of virtue and the pursuit of greatness with the desire for athletic championships.
 
Vision 2030, which outlines the university's strategic priorities for the future, includes the enhancement of athletics as one of its key components. #ForTheShip signifies the university's determination to excel in the realm of sports, aligning perfectly with these broader institutional goals.
 
Marauders Athletics decision to rebrand the department hashtag to #ForTheShip is a strategic and forward-thinking move that infuses a strong sense of identity and ambition into the UMary Athletics online presence.
 
This hashtag change represents not only a social media 'fresh start' for the athletics department but also an alignment with the core values and aspirations of the University of Mary. As they set sail under the banner of #ForTheShip, Marauders scholar-athletes are poised to navigate new horizons and aim for even greater personal achievements in the years to come.
 
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